SEO Keywords

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web page organically.

An estimated 80% of internet users find web resources through organic search results using search engines (Google, and Yahoo), 15% of internet traffic comes from people typing in the specific URLs in their web browsers (direct traffic) while 5% comes from other sites through other, generally speaking, paid advertising like banner Ads etc. So the importance of showing up in search results is very clear, as is the value of good SEO.

Unfortunately when websites are created, most developers don’t offer any value-added SEO services. In the end, this results in some pretty unhappy website owners who wonder “why isn’t my website showing up in search results?” But all is not lost. Search Engine Optimization is becoming a more common interest for graphic designers and internet marketers alike. The importance of “Keywords” is practically commonplace, and should be expected as a part of your internet marketing campaign.
Search Engine Optimization Keywords

Keywords are, put simply, the terms most searched for (in the search engines) that relate to your topic. By making sure that you strategically use these terms you can assist the search engines in categorizing your site and placing it in search results. Keywords are not the only component of SEO, and should not be as relied upon as most “experts” would have you believe.

In fact, Keywords make up only around 15% of the Search Engine Optimization recipe. There’s a lot more to SEO that gets overlooked and is misunderstood like domain registry, back-links and anchor text, hosting, social graph and link popularity. All of these are important parts that bring together the whole flavor of real Search Engine Optimization, some a little more important than others.

Now, I’m not trying to devalue the importance of On-Page SEO and Keyword usage. 15% may not be a majority component, but it is still a part of the whole, and if worked at properly your On-Page Keywords will also contribute and tie into your Off-Page Search Optimization.