Online marketing and social media are an essential part of a business’s modern marketing strategy, and is an important part of effective search engine optimization. Understanding these new marketing and Community Relations tools can help you build a marketing campaign that delivers value to your clients. Evolve Creative Marketing offers a wide range of Social Media Optimization Services.
Social Media Strategy
Evolve Creative Marketing is a social media optimization company unmatched by many other existing advertising or consulting agencies. Our clients typically choose to hire us because other agencies just don’t have the same understanding and knowledge of the details.
One of the strengths of Evolve Creative Marketing is that our clients rely on us both to develop and implement strategy for them. Our experience has given us insight into how to create social media plans, and lead strategic integrations of social media within existing marketing plans, with great success.
When we begin to consult a client on social media optimization strategies, we begin by evaluating the clients eMarketing and prepare an Internet Marketing Report, then we research the most viable networks for our clients to participate in. These decisions are often based on time allowance, budget and niche specific availability.
The next step we take is in determining what messages are fundamental to broadcast to the client’s audience. One way we do this is to evaluate the client’s website site map to discover what content is already prepared and available. By then recording the core message of existing web-pages and the corresponding URL, we can create an ongoing scheduled promotion of key content. It’s important to note, that when scheduling on-going social updates that you don’t make the message too repetitive or frequent so that it becomes social spam.
Apply Social Media
There are a variety of ways that Evolve Creative Marketing implements social media optimization strategies for our clients businesses. With an ever-growing list of social media tools available, we work to establish which technologies work best for individual campaigns. A few of the popular social media tools that we might be able to use with our client’s, that are available to everyone are listed below.
Blogs
Social media is all about conversation. To get noticed, you need to contribute. Blogs allow you to continually produce fresh content and engage in an ongoing conversation with the community.
Compelling content spread over 100 pages will reach more people than a static 10 page website 90% of the time. By continuously delivering content that is vital and relevant to your target market, you begin to play an important role in their lives. But remember, always ensure your messages reflect your brand values and try to deliver active, passionate, and solutions oriented content.
Social Networks
Social networks give individuals a place to meet up and connect online. Users can communicate with their friends, network with professionals, or share tips and advice. Currently the most popular social network, facebook has, as of January 2011, more than 600 million active users, with an average age of 38 years old. It is the most actively used social network, world-wide.
Upload a branded profile image with dimensions 180 x 540 to your facebook fanpage to maximize the available profile space.
Businesses can use facebook Ads for advertising promotions, and they can also engage with their customers through facebook groups or fan pages.
When establishing a facebook page for your business, be sure to follow your brand guidelines so that the page to matches your business identity. One of the easiest ways to do this is to upload a branded profile image with dimensions 180 x 540 to maximize the available profile space.
Once established, you can engage with your customers through facebook and provide updates of new blog posts and other valuable information. But remember, it’s much more important to direct your customers to your own website where they can convert into sales, subscriptions or leads, rather than redirect from your website to facebook and lose the potential conversion.
Another growing social network is twitter, the micro-blogging platform that allows users to broadcast 140 character updates to their followers. Twitter, like facebook is another great social media optimization strategy and tool for business.
When creating a twitter account, it is very important to upload an image whether it’s your company logo, your profile picture or a picture that reflects your products or services. Equally important is adding some information to the bio section of your profile, and don’t forget to add the URL to your website so that your twitter profile is linked to your website.
As you begin to get more twitter followers you will realize how important the profile feature is. Many people who use twitter don’t follow back if there isn’t any profile information, so make it easy for others to discover who you are.
Don’t rely on scheduled updates! There are a lot of good tools, like Hootsuite and Tweetdeck that will help you participate in conversation and participate with your community. These tools also allow for “search” so you can monitor when your brand or industry is mentioned, then you can get involved with your customers and manage your online reputation.
Twitter
Facebook
