Competitive Intelligence

Competitive Intelligence is the coordinated monitoring of your competitors within a specific marketplace. This involves research and data collection (you can think of it as spying on your online competitors), but Competitive Intelligence also requires the integration of this analytical data to be included into your existing marketing infrastructure, in the very least as a marker point.  Competitive Intelligence can determine what your competitors will do based on specific market factors, as well as identify profitable gaps within your market.

When completing a Competitive Intelligence report for a client, the Evolve Creative Marketing team will evaluate an online competitors website and their online Adwords campaigns to discover which keywords they are focusing on both On-Site and Off-Site in their Pay Per Click advertising. We will determine your competitors best performing Ad campaigns and phrases, as well as their strongest page on their domain.

Competitive Intelligence data will save you time and money, as our clients, while we develop your targeted Inbound Marketing campaign. A targeted inbound marketing strategy ensures visitors find the right information to make informed buying decisions.